As the field of quantum computing evolves, it is essential to provide clear and practical insights for professionals seeking to realize its potential. Quantum computing is a complex subject, and tools like educational webinars can help simplify concepts and allow for insightful dialogues. A BrightTALK study revealed that 91% of B2B professionals prefer learning from webinars vs industry articles, whitepapers, or blog posts. Those same professionals engage with webinars weekly or even daily, and most attendees find them to be nearly as engaging as live events.
In late July 2024, A10 Associates partnered with client Quantum Computing Inc. (QCi) to host their first-ever webinar, “Beyond Qubos: Efficient Quantum Optimization.” Due to planning and strong execution, this event showcased innovative developments in quantum technology, positioned QCi as a leader in the industry, and provided new opportunities for the client to engage with their customer base.
Understanding the Quantum Landscape
Quantum computing will revolutionize multiple industries, but it can be challenging to understand. A10 Associates recognized the importance of simplifying these concepts for a broader audience, which led to a successful webinar. The webinar featured insights from respected speakers and moderators who were able to break topics down for attendees.
These guests included:
- Mohammad-Ali Miri, PhD, Scientific Advisor at QCi and an Associate Professor of Physics at the City University of New York (CUNY). Dr. Miri, known for his extensive research in nonlinear optics and integrated photonics, has authored over 100 publications.
- Lac Nguyen, PhD, QCi’s Quantum Technology Lead. Dr. Nguyen, with over eight years of experience in quantum information science, quantum optics, and quantum-classical communication, leads a talented team focused on developing resilient quantum systems and was honored with the Edison Patent Award in 2023.
- Rich Nelson, Senior Vice President of Business Development at QCi. Rich served as the webinar host, expertly guiding the Q&A session and fostering an engaging atmosphere for all. Rich is crucial in expanding the company’s market presence and driving revenue growth.
Education and Engagement Achieved
The “Beyond QUBOs” webinar was scheduled in tandem with releasing a research paper that QCi had just published, which showcased how their technology, Dirac-3, can solve non-convex and combinatorial problems. A webinar with a guided presentation and follow-up questions and answers session provided an ideal opportunity for the paper to be highlighted, substantiated, and discussed by attendees.
Over 83% of webinars have fewer than 50 live attendees. This webinar achieved remarkable success, attracting over 175 registrants and engaging more than 120 active attendees. This strong participation enhanced QCi’s visibility and moved valuable sales conversations forward, streamlining connections with potential customers. By establishing QCi as a thought leader in quantum computing, the event boosted engagement across social media platforms and further solidified its reputation within the industry.
Strategic Support from A10 Associates
A10 Associates’ comprehensive support was critical to the webinar’s success in delivering a polished and professional event. The goal of the QCi webinar was to solidify QCi’s expertise with a professional presentation that built trust and credibility among attendees. A10 worked closely with the QCi team from beginning to end to outline timelines, logistics, and content strategies.
A10’s collaboration leading up to the webinar included:
- Leading a series of planning calls to cover all aspects of the event
- Creation of a dedicated registration page
- Development of engaging marketing materials, all designed with effective marketing tactics in mind to maximize engagement
- Promotion of the event through QCi’s distribution channels, including newsletters and social media
- Refining the presentation slides to ensure a clean and professional look that fosters trust and credibility among attendees
- Preparing Q&A questions
After the webinar, A10 continued to promote the recorded session across QCi’s platforms, emphasizing key insights and encouraging ongoing engagement with the audience.
Looking Ahead to Future Engagements
Building on the success of this initial webinar, QCi and A10 Associates are planning a follow-up event, collaborating closely with QCi’s software and quantum solutions teams. This commitment to ongoing education and engagement underscores the significant potential of quantum technology and highlights the importance of sharing knowledge within the industry.
The A10 Associates strategic communications team excels at helping our clients succeed. Our clients seek wins, from government contracts to loans to B2B sales, and the A10 team delivers results. Reach out today if you’re ready to discuss how A10 Associates can help your team achieve more.
