Thanks to the ambitious Hobbs Station project led by New City Development Partners, the westside of Indianapolis is on the brink of transformation. This multi-use housing development is poised to breathe new life into Plainfield, IN on the city’s westside, and a strategic media campaign executed by A10 Associates has propelled it into the spotlight. Through television appearances, radio interviews, and community outreach, the project has gained recognition and garnered widespread support. Let’s dive into the details of this transformative endeavor.
What is the Hobbs Station Project?
Hobbs Station is more than just another housing project—it’s a vision for Indianapolis’s future. Located on the city’s west side, this development is designed to blend residential, commercial, and recreational spaces into one vibrant community.
At its core, Hobbs Station aims to create a thriving, inclusive environment where residents can live, work, and play. The project prioritizes sustainability, innovative urban planning, and the integration of community-focused amenities like parks, trails, shared spaces, and diverse housing options. By addressing local needs and embracing modern design, Hobbs Station is set to become a model for urban development.
Media Coverage Highlights
Television Appearances
New City Development Partners’ collaboration with A10 Associates brought Hobbs Station into living rooms across Indianapolis, showcasing the project’s potential on two major television platforms:
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- WRTV Coverage: Isaac Bamgbose, New City Development Partners’ President & CEO, took viewers on a virtual tour of Hobbs Station. This segment highlighted the development’s unique design elements, emphasizing its focus on community engagement and innovative features. The immersive visuals and Bamgbose’s insights painted a compelling picture of the project’s promise.
- WRTV Coverage: Isaac Bamgbose, New City Development Partners’ President & CEO, took viewers on a virtual tour of Hobbs Station. This segment highlighted the development’s unique design elements, emphasizing its focus on community engagement and innovative features. The immersive visuals and Bamgbose’s insights painted a compelling picture of the project’s promise.
- WISH-TV Feature: In a follow-up interview, Bamgbose and a local urban planning expert discussed the economic ripple effects of Hobbs Station. The focus was on job creation, neighborhood revitalization, and the long-term benefits this project will bring to the west side.
Source: WISH-TV Segment
Radio Coverage
A10 Associates’ media strategy also extended to radio, ensuring diverse audience reach. On WIBC 93.1’s popular Kendall & Casey Show, New City Development Partners’ community outreach coordinator delved into the development’s community-centric approach. Topics included the integration of affordable housing, partnerships with local businesses, and the extensive public engagement that shaped the project.
The Role of A10 Associates in the Media Campaign
Behind every successful media campaign is a strategic team, and A10 Associates played a pivotal role in Hobbs Station’s coverage. By identifying key media outlets and tailoring messaging to resonate with Indianapolis area residents, A10 Associates ensured the project gained maximum visibility. The earned media placements boosted awareness and reinforced New City Development Partners’ credibility as a developer committed to positive change.
Media Coverage Impact for Hobbs Station
Local and Commercial Interest
The media buzz translated into tangible interest from both commercial tenants and prospective residents. Businesses saw the potential for retail success, while residents eagerly explored housing options within the development.
Community and Stakeholder Response
Local leaders and stakeholders lauded the project’s inclusive approach. By addressing community needs and prioritizing affordable housing, Hobbs Station won the trust and admiration of its future neighbors.
Credibility for New City Development Partners
Through strategic media appearances, New City Development Partners emerged as a leader in urban development. The company’s commitment to innovation and community welfare positioned it as a key player in shaping Indianapolis’s future.
Lessons from New City Development Partners’ Media Strategy
Importance of Local Media
One of the key takeaways from New City Development Partners’ success is the value of local media in urban development campaigns. By partnering with familiar television and radio outlets, New City Development Partners was able to connect directly with Indianapolis residents, addressing their concerns and highlighting the project’s benefits.
Local media’s trustworthiness and reach make it an indispensable tool for community engagement. New City Development Partners’ appearances on WRTV and WIBC ensured that the Hobbs Station project reached a wide audience, building awareness and support from the ground up.
Leveraging Earned Media
Earned media—coverage that isn’t paid for—proved to be a cost-effective and impactful strategy for New City Development Partners. The company built credibility through carefully planned interviews and features and showcased its commitment to community-focused development. This approach underscored the importance of authenticity in messaging and demonstrated how earned media can amplify a project’s reach without hefty advertising budgets.
Positioned For Success
Hobbs Station represents a bold step forward for Indianapolis’s westside, blending innovative urban design with a deep commitment to community values. Thanks to New City Development Partners’ vision and A10 Associates’ strategic media campaign, the project has captured the area’s attention, drawing support from residents, businesses, and local leaders alike. As Hobbs Station moves closer to completion, its transformative impact on Plainfield and the region evident—promising a brighter, more inclusive future for Indianapolis.
A robust strategic communications plan and execution are important for generating a buzz around a new venture. If your organization is seeking assistance with creating the best earned media strategy and achieving results, our team would love to hear from you.
