How White Papers Drive Thought Leadership—And Real Results

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A Look at Tolling & Transportation Funding

At A10 Associates, we believe white papers don’t just inform—they influence.

In the past, we had the opportunity to partner with our client, A-to-Be, to publish a deep-dive white paper titled “Federal Funding and the Tolling Landscape,” authored by A10 Associates’ CEO Jessica Tocco. This comprehensive piece explored the evolving role of tolling in U.S. infrastructure, offering strategic insights into how federal funding and public sentiment are reshaping how America pays for its roads, bridges, and tunnels.

But this wasn’t just a thought exercise. It was a strategic move.

Why White Papers Matter

In today’s information-rich world, credibility and authority are everything—especially in industries as complex and heavily regulated as transportation, infrastructure, and technology. A high-quality white paper:

Positions your brand as an expert in the market
Offers policymakers and industry partners valuable insights grounded in research and real-world policy knowledge
Serves as a credential to unlock high-level speaking engagements, conference panels, and media visibility
Builds trust with prospective clients, partners, and regulators

Our clients use white papers like this one to not only educate their audiences—but to secure tangible business development opportunities. Thought leadership isn’t just about having the right opinion; it’s about putting the right words into the right hands at the right time.

A Glimpse Inside: Federal Funding & Tolling Strategy

Jessica’s paper traces the origins of U.S. tolling—from post-WWI infrastructure investment to today’s dynamic federal funding landscape shaped by the Infrastructure Investment and Jobs Act (IIJA) and American Rescue Plan Act (ARPA).

Key takeaways include:

  • Tolling is no longer a tax villain. In fact, 84% of Americans now support tolls when implemented on a project-by-project basis, according to IBTTA.
  • Federal funding is temporary. Long-term infrastructure stability requires consistent revenue streams, like tolling, to avoid future fiscal cliffs.
  • Tech is changing the game. The move toward all-electronic tolling (AET) and road usage charging (RUC) presents real opportunities for public-private innovation.
  • EV infrastructure is a new frontier. Tolling agencies are uniquely positioned to capitalize on $7.5 billion in EV funding, especially along interstate corridors.

This white paper wasn’t just about telling a story—it was about shaping the conversation. It sparked dialogue across public agencies and the private sector and helped position A-to-Be as a proactive thought leader in the tolling and smart mobility space.

Read the full white paper here.

Your Voice, Elevated

At A10 Associates, our work goes beyond Capitol Hill. We help clients develop the right message, build their platform, and get noticed by the people who matter—from regulators and legislators to trade associations and industry influencers.

If your organization is looking to expand its influence, secure public funding, or prepare for upcoming opportunities, a custom white paper may be the tool that moves you from participant to leader in your space.

Contact us today to learn how A10 Associates can help turn your insights into impact.

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